Unrivaled-Actionable Insight

What Makes Advanced Reporting Unrivaled

Our reporting solution provides deep, actionable insight, going far beyond binary verification. It is designed to give marketers complete visibility into their lists.

1. Detailed Diagnostics

• Industry-leading diagnostic codes identify the exact reason for each email’s risk.
• Examples include:

Diagnostic Code	Description
Role Account	Identifies group or system addresses (e.g., support@, info@).
Disposable Email	Detects temporary, purpose-built addresses.
Dormant/Disabled Account	Identifies inactive or webmail honeypots.
Typo/Fake Domains	Flags common misspellings and impersonations of major domains.
High-Risk Domain/ISP	Detects addresses historically associated with complaints or blacklisting.

• These codes allow granular action, such as suppressing high-risk segments or tailoring engagement strategies.

2. Comprehensive Line-Item Reporting

• Each address is individually profiled, providing detailed insights:
• Risk level
• Engagement likelihood
• Trap proximity
• Reputation indicators
• Comparison Example:
• Basic service: Email “john.doe@gmali.com” → Invalid
• Advanced service: Email “john.doe@gmali.com” → Invalid (Typo domain, high-risk, potential spam trap)
• Line-item reporting enables informed decisions at the individual address level, rather than relying on generic statistics.

3. Threat Intelligence Integration

• Our reporting integrates real-time threat intelligence, including:
• ISP honeypots
• Blacklisted domains
• Spam trap networks
• High-risk complaint-prone domains
• This allows marketers to avoid dangerous addresses before campaigns are sent.

4. Actionable Insights for List Optimization

• Advanced reports provide actionable guidance, such as:
• Segmenting high-value recipients for targeted campaigns
• Suppressing high-risk segments automatically
• Improving list hygiene procedures at the acquisition layer
• Outcome: Marketers can send confidently, knowing campaigns are optimized for deliverability and engagement.

Real-World Impact of Advanced Reporting

1. Deliverability Improvement

• With line-item insights and risk scoring, marketers avoid high-risk addresses.
• Reduced spam complaints and bounce rates improve sender reputation, resulting in higher inbox placement.

2. Revenue Optimization

• By focusing on verified, low-risk addresses, campaigns achieve better open rates, click-throughs, and conversions.
• ROI is improved because resources are spent on legitimate, engaged recipients.

3. Compliance Assurance

• Detailed reporting ensures compliance with CAN-SPAM, CASL, GDPR, and other email regulations.
• Risky addresses tied to legal exposure are identified and suppressed proactively.

4. Data Quality Insights

• Advanced diagnostics highlight systemic issues in list acquisition, such as:
• Frequent typos from specific forms
• High disposable email usage
• Low engagement trends from certain sources
• This allows marketers to correct issues at the source, improving list health over time.

Case Study: Advanced Reporting vs. Simplified Reporting

Company: B2B SaaS Marketing Team

Problem: Using a basic verification provider, the company experienced:

• 7% spam complaints
• High bounce rates (5%)
• Poor campaign ROI due to low engagement

Actions Taken:

1. Switched to advanced reporting with line-item diagnostics and risk scoring.
2. Segmented list based on risk codes and engagement likelihood.
3. Suppressed high-risk, disposable, and typo addresses.
4. Improved acquisition forms to reduce future data quality issues.

Results:

Lesson: Detailed, actionable reporting directly translates to better deliverability, compliance, and ROI.

How Advanced Reporting Works

1. Data Ingestion

• Lists are processed in real-time, profiling each address individually.

2. Verification and Threat Analysis

• Email syntax, domain validity, engagement likelihood, and threat intelligence are applied.

3. Diagnostic Scoring

• Each email receives risk scores across multiple dimensions (role account, disposable, dormant, typo, high-risk domain).

4. Comprehensive Line-Item Reporting

• Reports include risk codes, engagement likelihood, and deliverability recommendations.

5. Actionable Insights

• Recommendations for suppression, segmentation, and list optimization are provided for every email address.

Why Actionable Insight Matters

Without actionable insight:

• Marketers send blindly to risky addresses
• Deliverability and engagement suffer
• Compliance exposure increases

With actionable insight:

• Marketers can confidently suppress high-risk segments
• Optimize campaigns for maximum inbox placement and engagement
• Identify systemic issues for continuous improvement

Bottom Line: Advanced reporting transforms raw data into strategic, revenue-impacting decisions.

Key Features of Unrivaled Reporting

Metrics to Track for Actionable Reporting

Insight: Tracking these metrics enables continuous optimization of your email strategy.

Future Trends in Email Verification Reporting

1. Predictive Analytics

• AI will predict engagement likelihood and risk before emails are sent.

2. Dynamic Threat Intelligence

• Real-time updates of spam traps, blacklists, and risky domains.

3. Automated Action Recommendations

• Systems will automatically suppress high-risk addresses while optimizing for engagement.

4. Integration with Marketing Platforms

• Reports will feed directly into ESPs and CRMs for seamless campaign execution.

Summary & Key Takeaways

• Simplified reporting provides only minimal insight, risking deliverability and ROI.
• Advanced reporting with line-item diagnostics, threat intelligence, and actionable insight empowers marketers to send confidently.
• Benefits include:
• Improved inbox placement
• Reduced spam complaints
• Optimized engagement and ROI
• Compliance assurance
• Data-driven insights for continuous improvement
• Key Insight: Actionable reporting is not a luxury—it is a critical component of modern email marketing strategy.